On August 19, something extraordinary happened. Revenge Of opened their portal to a thrilling new phase: their awe-inspiring store expansion, 'Base Station.' Doubling in size, it marked a significant milestone for the popular retailer and brought a myriad of invaluable opportunities to the table. At the heart of this transformation was the visionary team at FTB.DESIGN.
The design process for this exciting expansion was influenced by a plethora of out-of-this-world visuals. Guided by the creative leadership of Jeff Eyser, the FTB team set about scaling their passion, expertise, and dedication to encompass the mesmerising brief. From AI-generated artwork, textures inspired by the hit show Silo, to visions of science fiction-esque oxygen farms - every reference was meticulously embedded in the new design.
In an impressive three months, FTB.DESIGN transformed an ambitious idea into a tangible reality.
Their collective endeavor led to the successful execution of a concept that would have appeared as a nebulous complexity to many. The installation task was spearheaded by Kevin Mincin, whose attention to detail and relentless pursuit of excellence ensured the project was brought to life exactly as envisioned.
In an impressive three months, FTB.DESIGN transformed an ambitious idea into a tangible reality. With a keen eye for aesthetics and a deep understanding of the Revenge Of brand, they designed a space that elevates the customer experience while upholding the identity of the store.
It's evident that FTB.DESIGN specializes not only in creating striking visual landscapes but also in capturing the spirit of a brand and cherishing its journey. This venture into the bold expansion of Revenge Of further cements their reputation as experts driven by passion, creativity, and an unwavering commitment to excellence.
This latest accomplishment by FTB.DESIGN isn't just about expanding a physical space - it's about pushing boundaries, embracing innovation, and, most importantly, designing experiences that leave an undeniable mark.
Some projects just hit close to home, and the fact that this project was part of our neighborhood bakery made it all the more appealing.
Take a tour of how this project came to be in the Eater Los Angeles article written and photographed by Rebecca Peloquin.
MUCKING AROUND IN THE SEWERS
We are so excited with how this lair turned out! Take a peek at our take of the TMNT lair.
A big thanks to our crew on this project and our client, Lodger Films, for jumping feet-first into the ooze with us.
Production Designer - Jeff Eyser
Art Director - Freddy A Pelaez-Posada
Set Decorator - Sue Oneto
Construction Coordinator - Kevin Mincin
Scenic Foreman - Jen Merrick
Set Dresser - Mason Reynolds
Art PA - Dorian Bomer
Even bigger thanks to our entire FTB.DESIGN team and family who made this all possible.
HOW THE OOZE IS MADE
We thought we'd share some of our pre-viz, so you can see how we crafted this super fun set.
Freddy and Mason, true turtle fans, put the finishing touches on the assembly that truly brought the whole set together! #TurtlePower